Alright so i have just started promoting dating offers on facebook. All I can tell you that it is a lot of work. You need to do lots of campaign testing to find your winner. Just launched my campaign on facebook a few hours ago and already getting clicks. I have gotten 1 conversion rate which is getting my pretty excited now lol, So far so good.
Here are a few things I’ am doing. I’ am using CPC and NOT CPM, the reason for this is I’ am just starting using facebook ad platform and I want to have more control. Once I see that I will have a good ctr I might switch on over to CPM platform so I can get cheaper traffic. Also I’ am using a landing page so it will increase the conversion rates and send better quality traffic to the advertiser. But you can direct link the offer as well, just make sure the advertiser allows direct linking straight to the offer because some don’t.
Also every affiliate network is different, so ask your affiliate manager what is the top converting offer for the dating niche or the niche you are going to advertise facebook etc.. Your affiliate manager should be able to tell you and give you a few suggestions. Another very important thing before promoting any kind of offer, you must know your audience. What I mean but that, is that you should know who to target, female, male, ethnicity, religion, age and so on. Knowing your audience will help you 110% in getting a higher conversion rate.
Let’s just hope all this will help me as well with my facebook campaigns. I’ll let you all know how it will go with my campaigns. I’ll be posting an update as soon as I can. Keep checking back.