What good is a website if no one knows about it on the web? Sure, you can
tell your Grandma and Dad, but are they really going to take your website
to the next level? While most people think that SEO is the best part of
marketing, you have to understand that word of mouth and referrals can be
huge too. So when people link to you, not only are you helping your SEO
efforts, you can get a lot of click-through traffic as well. Do you see
this win-win situation?
If you’re having a hard time getting people to link to you, let’s take a
glance at five strategies that you can implement to get the ball rolling:
#1 Do you have a great website?
Take off the biased glasses and really take a close look at your website?
Do you really think you have a website that people want to link to? For
starters, you have to ask yourself a few questions: Is it unique? What
makes my site so special? Why would people link to me? If you’re saying,
“Hey! I have all of this!” then you may want to read on.
#2 Link to them
Surprisingly, if you have a website that draws in a lot of traffic, you
can often find people linking to you if they link to them in the first
place. Well, how do they know that you are linking to them? It can
happen a few different ways. For starters, Google Analytics offers a
nifty feature that can show you who’s linking to you, and also, if you
send enough traffic, it can show up in their referrals list as well.
#3 Be a resource
If you haven’t thought of an idea yet, consider becoming a resource. That
way, when people are doing their homework, they can link out to you on
their website. Whether it’s how to get rid of something, what something
is going to cost or the 10 best ways to get rid of a virus, if you look
like an authoritative website that knows what they are talking about,
people are going to link to you!
#4 Offer free content
Hey, just like I’m doing right now, you can always offer what they call
“guest posts.” Reach out to other website owners and ask them if you can
write something up for them. In exchange, ask them if you can add a
simple URL in your author’s byline. You would be surprised at how well
this strategy can work if done right!
#5 Give away things for free
Whether you want to raffle something off, offer a free book or hold a
contest, people love to link out to those who give good things away for
free. Now, if you’re going to do this, you have to do this right. Don’t
just give away a silly $10 gift card to a silly website, but instead, make
it something that the general public can truly enjoy.
Hannah started a project called HowMuchIsIt. If you’re curious about what
things cost in life, be sure to check